ROLE
Sr. Content Strategist/Copywriter
In early 2020, brands were beginning to explore new platforms to distribute their content. As platforms like TikTok began to emerge as the platform of choice for Gen Z, our clients needed insight and guidance on how to break into these spaces.
The Approach
I developed research around TikTok as a medium for our clients to explore for brand content. Working cross functionally with a videographer, I developed a script to communicated my research findings. I presented this POV to our clients along with a potential challenges and a go to market strategy. We developed this POV mirroring the tone of short form videos on Instagram and TikTok to bring the rich media of the platforms to light.